From clicks to yardsticks
In the IPA's Advertising Works 21, Mindshare's Simeon Duckworth reveals the pitfalls of digital measurement and how marketers can avoid misinterpreting data.
View ArticleTesco to offer free entertainment service for Clubcard holders
Tesco is testing a TV and movie service through its Blinkbox platform, which will be free to Clubcard holders.
View ArticleHotel Chocolat unveils global website
Hotel Chocolat, the luxury chocolate retailer, has launched a global digital platform, which for the first time promotes its full portfolio of products and services in one place.
View ArticleZappos' Rob Siefker: 'Good customer service starts at the top'
Zappos' director of customer loyalty talks to Jane Bainbridge about why he believes it has become famous for its customer service and how it is brought to the fore at the US online retailer's call centre.
View ArticleDo you know your CEO? The eight essential leadership skills
The Marketing Society has collaborated with Accenture to find out something all marketers need to know: what makes chief executives and senior business leaders tick. Rachel Barnes reports.
View ArticleHaymarket Network: Community remains the most valuable currency
In the midst of a data revolution, publishing professionals are supremely placed to create noise well beyond the print model, writes Simon Kanter.
View ArticleBrand barometer: Mentos' latest viral campaign reviewed
Social video expert Goviral evaluates the latest Mentos viral campaign.
View ArticleBen & Jerry's and Martha Lane Fox back ethical 'Sundae School'
Ben & Jerry's, the Unilever-owned ice cream brand, is offering aspiring entrepreneurs the chance to meet ethical business people, including Martha Lane Fox and Jo Fairley, through a series of...
View ArticleTesco hails improvement in ad performance as profits take a hit
Tesco claims its new advertising strategy is producing measurable results with customer feedback revealing the brand is now "warmer and more engaging".
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